AAVEK - History and Brand Story

Aavek is built on over three decades of hands-on experience in the fashion industry.

Our family's journey began in 1990 in a small shed in New Delhi, manufacturing garments for European high-street brands. Through persistence, discipline, and craftsmanship, this grew into three factories housing over 600 machines - supplying to global names such as H&M, Primark, Auchan, and Cubus.

Manjari joined the business in 1998 after completing her studies in Fashion and Garment Technology in Manchester, UK. Since 2003, she has been based in Mumbai, where she successfully ran her label, Stories by MNB, designing and supplying ethnic wear to prominent stores across the city, and beachwear to Elizabeth Hurley in London.

Mani and his mother bring over 30 years of deep manufacturing expertise - understanding fabrics, construction, sourcing, and the realities of large-scale production from the ground up.

Aavek is not a start-up born from theory. It is built on lived experience.

The COVID-19 pandemic marked a turning point. Several international buyers faced heavy losses or bankruptcy, leading to the closure of our export business in its existing form.

Rather than seeing this as an end, we saw it as an opportunity to reset.

We moved to Mumbai and shifted our focus to the Indian domestic market - a market we believe is evolving rapidly. Indian consumers today are more aware, discerning, and conscious of what they wear. Compared to the saturated European market, India offers space for brands rooted in quality, sustainability, and authenticity.

Aavek is our way forward.